Jeff Bezos Letter to Shareholders 2015.PDF - Google Drive

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I am late coming to Jeff Bezos' letters to shareholders, but now a huge fan.  This one introduces the idea of "Type 1" (large, irreversible) and "Type 2" (smaller, lower stakes) decisions.  And also contains some clear thinking on culture:

"A word about corporate cultures: for better or for worse, they are enduring, stable, hard to change. They can be a source of advantage or disadvantage. You can write down your corporate culture, but when you do so, you’re discovering it, uncovering it – not creating it. It is created slowly over time by the people and by events –by the stories of past success and failure that become a deep part of the company lore"

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