Instagram Can’t Hide Behind Facebook Anymore

medium.com

I spend quite a big of time on Instagram. What I do like with Facebook's strategy, is that they've left it well alone (on the face of it!). They didn't strip it for parts and then let it finish it off (ahem Google Inbox), or take something good and take it away (ahem Microsoft and Sunrise calendar). They've listened, iterated and listened again.

This article talks more about the ad revenue, which, from an app that you can really only engage with on your phone and is always with you, makes for some interesting strategy insights.

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