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A Most Super Bowl

by M.G. Siegler


Beating Apple, Xiaomi and the gang in China

The Economist:

It took discipline not to be waylaid by the striking (though short-lived) success of Xiaomi’s hype-fuelled internet strategy. Many other companies tried to copy it. From 2011 to 2013, insiders say, OPPO looked hard at expanding its online sales channels, but decided against it. Sky Li, managing director of OPPO’s international mobile business, says the reason lies in her firm’s long-held adherence to the philosophy of ben fen—loosely translated, sticking to one’s knitting.

In other words, they beat Xiaomi by not trying to be Xiaomi. How many companies do the opposite in the face of competition? Many.


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