No, Netflix Is Not Killing the Movie Theater

John Fithian, the president of the National Association of Theatre Owners, in an op-ed in The Hollywood Reporter:

If the choice is diminishing revenue on increasing viewership versus increasing revenue on fairly stable admissions, I know which one I would take. It is the missing revenue in the home market that drives most of the angst in the entertainment industry.

Some decent arguments against the conventional wisdom of theaters dying. But at a macro level, I still think the trends are worrying... 

(via MediaREDEF)


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