Staying one step ahead at Pixar: An interview with Ed Catmull | McKinsey & Company

www.mckinsey.com

Ed Catmull: For me, there are three stages of risk. The first stage is to consciously decide what risks you want to take. The second is to work out the consequences of those choices; this can be fairly time consuming. The third stage is “lock and load,” when you do not intentionally add new risk. The trick is to make sure you do stage one—doing something that has risk as part of it.

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