Diamonds are now a Lab's Bestfriend

De Beers, the world's largest diamond miner will start selling man-made diamond jewelry at a fraction of the price of mined gems. De Beers hopes to target younger spenders with its new diamond brand and try to capture customers that have been resistant to splurging on expensive jewelry. 

So how exactly would this work? - Unlike imitation gems such as cubic zirconia, diamonds grown in labs have the same physical characteristics and chemical makeup as mined stones. They’re made from a carbon seed placed in a microwave chamber and superheated into a glowing plasma ball. The process creates particles that can eventually crystallize into diamonds in weeks. The technology is so advanced that experts need a machine to distinguish between synthesized and mined gems. 


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