Selling pickaxes during a gold rush

An old post that I have recently been thinking about. I like businesses that make consistent revenue independent of short term trends.

Overlapping this idea with the advice Jeff Bezos gave 37Signals yields an interesting business ideation framework:

First, decide what things don't change. Then, consider what tools creators need in order to create those things that never change.

What tools would you sell to them? 


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