NFL Was a Sure Thing for TV Networks. Until Now.

www.bloomberg.com

Speaking of excuses, Felix Gillette on the NFL ratings situation:

The NFL has reacted to all the hyperventilating on its behalf with reassurances that everything will be fine. On Oct. 19, Commissioner Goodell (who didn’t respond to an interview request) held a news conference in Houston after the league’s annual gathering of team owners. The questions quickly turned to the ratings. Goodell suggested that the problem isn’t so much that fewer people are watching, it’s that they’re watching for shorter periods of time. He added that he didn’t believe there was any single variable driving people to distraction. “There are a lot of factors to be considered. We don’t make excuses,” he said. Then he made a couple.

Also be sure to read the intro about the commentary during the game drifting to sleep, quite literally. 

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