Why Competitive Advantages Die


"The only thing harder than gaining a competitive edge is not losing that advantage when you have one. That’s as true for careers and investment strategies as it is for business. And since people are naturally optimistic, there’s a tendency to put more thought into finding an edge than not losing it once you find one.

Competition and incompetence are usually blamed when a competitive advantage dies. But here are other factors I’ve seen pull winners off the podium."


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