Why Do All Websites Look the Same?


Today’s internet is bland. Everything looks the same: generic fonts, no layouts to speak of, and an absence of expressive visuals. So I asked my students to redesign it, and here’s what they created.

One of the fundamental principles of design is a deep and meaningful connection between form and content; form should both reflect and shape content. Separating them breaks this principle and creates generic content containers. In a design sense, templates are meaningless; the form adds nothing to the content.

Web design’s problem is not the limits of technology but the limits of our imagination. We’ve become far too obedient to visual conformity, economic viability, and assumed expectations.


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