Google Assistant Is Getting Better: Here's What That Means For Marketers

www.forbes.com

In case you had any doubts the AI apocalypse was near, Google Assistant just took a massive step forward in that direction. We may not need to worry about Skynet sending Terminators to proactively assassinate high-potential leaders among us, but the day may soon come when AI assistants are practically indistinguishable from humans. And when it does, marketers are going to have new obstacles—and opportunities—to sort out.

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