Young Subscribers Flock to Old Media

Speaking of the changing landscape... here's Jason Schwartz:

But according to Nic Newman, the lead author of the 2017 edition of the Reuters Institute’s Digital News Report, two major things have changed.
The first is that subscription streaming services like Netflix, Hulu and Spotify have conditioned young people to be more willing to pay for quality content.
The second is Trump.
According to the Reuters Institute report, which surveyed more than 70,000 people in 36 countries and was published last summer, the United States was the only country studied that over the last year saw a major increase in the proportion of people who paid for online news, jumping from 9 percent in 2016 to 16 percent in 2017—and millennials were a big part of the reason.
Between 2016 and 2017, the share of Americans aged 18-24 who paid for online news vaulted from 4 percent to 18 percent, the study said; the age group 25-34 rose from 8 percent to 20 percent. Those two age groups, Newman said, collectively represent about 30 percent of the market.

This is obviously a great trend. And I actually think it was inevitable. Just as piracy was not going to destroy music, journalism/publishing was not going to go away. And while there hasn't been an iTunes yet for the industry -- come on, Medium! -- Trump has been a godsend (which he'll gladly take credit for, of course) in terms of catalyzing many folks to pay for this type of content once again. 


Want to receive more content like this in your inbox?