To make your content succeed, focus on the amplifiers 📣

A lot of conventional wisdom around content marketing says that you should focus your effort on bottom of the funnel content. That is, write for the people most likely to buy from you.

Here, Rand Fishkin argues that doing that will make your audience feel like you're selling constantly. Instead you should write most of your content for potential amplifiers (or influencers). I think the truth is, you need to do both. Which is hard.


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