Tighten up that paywall! (And some other lessons from a study of 500 newspaper publishers)


Since The New York Times introduced a paywall in 2011, it has become popular with a majority of newspapers and a growing business model for independent publishers across the world.

Research into a wide range of these publications suggests that pay model strategies with higher "stop rates" are doing better - which means giving out less content for free before asking readers to pay. Having a simple checkout process and understanding your readers is also important. Find out more in this NiemanLab piece.


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