👍 Status as a Service (StaaS)


Why are social media so popular? Why some social media succeed so spectacularly while others fail? What makes them social media so addictive? These are difficult questions to answer unless we understand two basic truths about human psychology: 1) People are status-seeking monkeys, 2) People seek out the most efficient path to maximizing social capital. In this truly brilliant article, Eugene Wei argues that we can only truly understand social media when we see them as "StaaS" or providers of "social status".


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