The Financial Times story playbook

gijn.org

The FT approached a problem shared by many publishers: How do we share content clearly and consistently at scale?

To explore this, they have built a playbook of standardised and proven templates that can be used directly in a CMS by their entire newsroom. They shared the end result on GitHub so that others can learn from their processes, see their reference materials and get tips on how to create their own templates.

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