The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger: Levinson, Marc (8/10)

The shipping container transformed global transportation, drastically reducing the time and cost to send goods around the world. Putting goods in a large box may seem obvious now, but it's introduction faced many challenges, including regulation and global alignment on standardisation.

Malcom McLean’s fundamental insight, commonplace today but quite radical in the 1950s, was that the shipping industry’s business was moving cargo, not sailing ships.
The container itself served as a mobile warehouse, so the traditional costs of storage in transit warehouses fell away. Cargo theft dropped sharply, and claims of damage to goods in transit fell by up to 95 percent.


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