"A really great object doesn’t need a plaque."


Great Spencer Bailey profile of Nike CEO Mark Parker. Of note:

Says Robert Burke, a fashion consultant in New York: “Nike has changed or penetrated the day-to-day life of the customer, and it’s not just a product anymore. The only brand that I can liken that to is Apple.”


“You know when you go into a museum and all the people are reading the plaque on the wall?” Sachs tells me. “A really great object doesn’t need a plaque. That idea is something that Mark is always bringing to the table.” Sachs goes on to reference a quote from William Strunk Jr. and E.B. White’s The Elements of Style: “A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.” That, Sachs believes, sums up Parker’s mantra for managing Nike.

Prime example of a company accelerating under someone who is not the founder, but has kept the ideals fully intact, while at the same time adding in his own style.


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