Google lands Marketo as a flagship cloud customer

There are a couple of interesting things about this: (1) it sounds like another whole-hog migration to the Google Cloud, and (2) there's a symbiosis here because marketing teams already engage so heavily with Google products (e.g., Analytics). Check out Barb Darrow's story in Fortune for more details on this

Also, viewed in the light of yesterday's announced Google-Walmart alliance, you might see a trend forming of Google getting a lot better at strategic partnerships in the name of taking on Amazon. It's fascinating to watch these rivalries expand into retail, cloud, and everywhere but search and book sales.


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