Facebook, news publishers, and the ‘demand’ for video

medium.com

The Next Web's Matt Navarra published a take arguing that Facebook was trying to gin up interest in video where none exists. Adam Mosseri, who oversees the News Feed, took him up on an offer to debate it via Twitter DM. Says Mosseri:

Showing people more video if they aren’t interested would be bad for the platform. We consistently see when ranking shows people less interesting things they use the platform less, across all media types. Which is why we, on News Feed, spend most of our energy trying to work out how to better show people stories, video or otherwise, that they are interested in.

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