Required Reading for Early Business Hires

medium.com

Amazingly comprehensive list - bookmark fodder! As an early business hire you’re the right hand of the founder when it comes to acquiring customers. 

Here’s an outline of the reading list:

1. What Startups Want

2. Why Customers Buy

3. Crafting an Effective Message

4. The Sales and Marketing Machine

5. Metrics that Matter

6. Getting Early Traction

7. Next Steps: Learning the Tactics

Read more...
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