Amazingly comprehensive list - bookmark fodder! As an early business hire you’re the right hand of the founder when it comes to acquiring customers.
Here’s an outline of the reading list:
1. What Startups Want
2. Why Customers Buy
3. Crafting an Effective Message
4. The Sales and Marketing Machine
5. Metrics that Matter
6. Getting Early Traction
7. Next Steps: Learning the TacticsRead more...