The man behind Snap's Spectacles

Kurt Wagner looks at former Motorola exec Steve Horowitz, the man currently running Snapchat’s hardware team:

"Prior to Motorola, Horowitz served as CTO of payments company and served in the product trenches of tech heavyweights Google, Apple and Microsoft. At Apple he worked on early versions of the Mac. At Google, he worked closely with the early Android team and earned a reputation as shrewd and effective, like Android’s then-chief Andy Rubin."

"Horowitz, a Michigan grad, also has extensive experience in wearables from his days at Motorola, where he led global engineering and worked on, among other things, the company’s smartwatches. But he didn’t like to call them smartwatches, in part because he wanted the product to feel like a watch first, and a computer second."

“If you want to appeal to a segment beyond the technologists, you have to be able to appeal to the aesthetic,” Horowitz told SlashGear back in 2014. “I think that’s a key thing we focused on.”

First of all, Go Blue. Second, it seems like Horowitz has the exact right mentality when thinking about Snap's Spectacles. But all of this is easier said than done, of course. And while I guess I didn't explicitly state it the other day, positioning aside, the key to Spectacles is the fact that Snapchat itself exists. As a brand new piece of hardware, Spectacles, even if they were great, would likely be DOA. But with Snapchat... The symbiotic nature is everything here...


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