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Facebook Ads Could Be Reaching Saturation Point

In addition to ads on its legacy Blue app, those on Instagram, which the company acquired for $1 billion in 2012, accounted for roughly a quarter of Facebook’s overall revenue in the 12 months ended Sept. 30, according to consensus estimates compiled by Visible Alpha. Ads on both platforms, which make up the vast majority of its revenue, now seem to be reaching a saturation point at just the wrong time.


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