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Do you know Bugha?

by Ryan Lazanis


Creating an Authentic Appeal to Your Niche Clients

Here's someone who gets it. Chris Macksey, who runs a firm working with restaurants, absolutely nails this article on how to attract those in your niche, everything from how you speak to how you dress (as he says, showing up in a suit in many industries is a red flag). He also gives you 3 tips to appeal to your niche.

I especially enjoyed several of the Anthony Bourdain references throughout.

With the risk of accounting tech startups overtaking traditional accounting firm models, Chris' advice may bode well for many firms out there.


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