How edtech is getting smarter

On the back of widespread adoption of app-based services and innovations in consumer-facing technologies, education has slowly started to fall under the B2C umbrella, creating several novel offerings and deploying business models that borrow directly from the consumer products playbook. Even still, education has lagged where other industries have led this change.

The role that tech plays is to support the digital experience by bringing education more in line with other tech-enabled products, so edtech companies should expect to see wider adoption as consumers worldwide grow accustomed to on-demand offerings.


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