Notes On Failure - The Startup

medium.com

Using the word failure seems to elicit immediate rejection from people. I like to say it out loud much in the same way as I use the word ‘fuck’. It clears the air and communicates a certain je ne sais quoi. A conversational palate cleanser, if you will. Its meaning is specific. No hiding, no massaging for other interpretations. Whatever you were doing didn’t work.

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