People need people

customerthink.com

No matter if you’re a family-run shop, or global fortune 500 enterprise – human-to-human interactions still matter according to research, and positive ones make all of the difference to keep consumers loyal to your brand.

Despite al the talk of dominant online purchases, according to recent consumer research, People [Still] Need People, of the 1,000 respondents they connected with, almost 45 percent said that having the ability to speak with someone during their final decision to purchase was critical.

Millenials are no different, the research in this link shows. Over 63 percent of millennial respondents expect businesses to have personalized insights, such as previous history with representatives (25%), questions they’ve asked previously, and reasons for meeting (63%). 

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