“Moments of Next”: Nielsen identifies exactly when readers are most engaged, and how publishers can benefit from it


"What if you could scientifically pinpoint the exact moment people’s attention is at its peak? What if you could identify the very instant they’re ready and willing to see something new?"

This study found that people prefer to see a feed at the end of your content, and were 20% more attentive than when no further articles were presented at the bottom of the page. Food for thought!


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