Levi Strauss Looks Beyond Jeans With IPO

www.wsj.com

An SF-based company with dominant market share is going public and will achieve unicorn status. Pretty standard right? Except for this company is over 160 years old and invented bluejeans. Levi's, looking to go beyond denim, hopes to raise more than $600 million with an IPO at around a $3bn valuation in a return to the public markets after going private 30 years ago. The jean maker has a 12.1% share of the market, but will likely be more acquisitive in the future as it relies heavily on wholesale buyers of product, traditional retailers that have been hurting of late.

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