Amazon 'morphing' free Prime two-day shipping to one day

www.retaildive.com

Amazon is not one to quit while they are ahead, nor are they willing to rest on their laurels. When they announced Amazon Prime and free, two day shipping in 2005 they completely transformed the retail landscape, changing consumer expectations forever. This week they announced they’re going to cut delivery time in half with the goal of getting orders to customers in a day or less. Investing $800m to do it, the promise of next day shipping should attract more customers to Prime and apply even more pressure on competitors.

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