The Mac, The World's Biggest Forgotten Business

Dan Gallagher:

At nearly $23 billion in annual revenue, the Mac business alone would rank 123rd on the Fortune 500. While that is still only 11% of Apple’s total revenue, Mac computers can act as a key hub in the company’s ecosystem of devices. It is worth noting that Mac sales actually accelerated in the years that Apple launched the iPhone and iPad, despite worries those products would cannibalize the iconic computer.


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