Be Careful Celebrating Google’s New Ad Blocker

If you still had any doubt as why it matters. Keep in mind that the ads blocked would match the Coalition for Better Ads standards. Who's in the Coalition you ask? Mainly Facebook and Google, accounting for 99 percent of all digital ad revenue growth in the United States last year, and 77 percent of gross ad spending.

Google, a data mining and extraction company that sells personal information to advertisers, has hit upon a neat idea to consolidate its already-dominant business: block competitors from appearing on its platforms.


Want to receive more content like this in your inbox?