Apple releases a $300 book -- not a MacBook, a book book

www.theverge.com

Meanwhile, in pricing news that makes no sense, Apple is releasing a $299 coffee table book of their iconic hardware designs throughout the years. Price aside, I see a lot of folks making fun of this book's existence, period. Certainly, no less than Steve Jobs has made many comments in the past about letting go of the past and always looking forward. This would seem to be the opposite. 

That said, I also sort of get this as a "resource for students of all design disciplines" as Apple says in their statement on the book. I'm just not sure why Apple themselves had to do this -- others already have in the past. And, if they really were feeling nostalgic, why they had to make the price point so high. In true Apple style, it must have one hell of a margin...

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