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Switch It Up

by M.G. Siegler


Apple Sets Its Sights on Hollywood...

Ben Fritz, Tripp Mickle, and Hannah Karp:

Apple Inc. is planning to build a significant new business in original television shows and movies, according to people familiar with the matter, a move that could make it a bigger player in Hollywood and offset slowing sales of iPhones and iPads.
These people said the programming would be available to subscribers of Apple’s $10-a-month streaming-music service, which has struggled to catch up to the larger Spotify AB. Apple Music already includes a limited number of documentary-style segments on musicians, but nothing like the premium programming it is now seeking.

The framing of this being a part of the play to continue the assault on Spotify is interesting. Doesn’t it feel like it’s a part of Apple’s would-be version of Amazon Prime though? While they’re undoubtedly not getting into the selling and shipping of general goods, a big part of Prime is now the content side... What if there's eventually an "Apple Prime" service that includes Apple Music, Apple Movies, Apple Television, etc...

Of course, if this is the intention, given how late Apple is to this game, I wonder if they just shouldn’t buy Netflix… Just as they got Jimmy Iovine, Dr. Dre, Trent Reznor, and the like with the Beats buy, they'd get Reed Hastings and Ted Sarandos here to build out their offerings...


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