4 Reasons IMAX Retail is D.O.A.

medium.cinematicvr.org

Charlie Fink is never the one to mince words: "The entire tech establishment reprinted IMAX’s recent press release about its prototype virtual reality retail centers, without giving it a second thought. All the hype and the media attention hides one fact: the whole project is like chasing a windmill . Let’s take a look at some of the reasons behind why IMAX and VR isn’t the world-beating partnership of tomorrow."

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