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Issue #9

by Ross Chapman


Dealing with insults the Steve Jobs way

There is so much to learn from the late Steve Jobs. Here, at the 1997 WWDC, he turns an insult into sharing a company vision. There is so much to admire here. He also explains that, instead of asking the engineers "what can we make", he works first with the Customer Experience, and works back to the technology. Such clear vision, and remember, this is back in 1997.


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