You’ll outgrow your company’s core values. Here’s what to do next. 💜

www.groovehq.com

Alex Turnbull is one of my all-time favorite startup bloggers. His blog detailing the process of growing Groove from $0 to $100k MRR is what got me into content marketing and building transparent companies. They're now way past that mark and facing the issues mature companies face as they scale. In this post Alex talks about revamping their values, a process we just went through at Krit.

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