Social Media's Still Considered the Toughest Channel for Revenue Attribution

www.marketingcharts.com

More than 2 in 5 (44%) marketing and sales professionals say they currently have a revenue attribution strategy in place, while a similar share either are currently rolling out such a strategy (17%) or plan to do so in the future (25%).

And, while virtually all (97%) are seeing at least some level of success with a revenue attribution strategy, there are channels they find difficult to analyse, per a new report from Ascend2.

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