Amazon Wants to Rule the Grocery Aisles, and Not Just at Whole Foods

It should come as no surprise that Amazon has grocery ambitions that extend beyond giving Amazon Prime users discounts at Whole Foods. According to this report by the Times, "in early 2017, a memo circulated inside Amazon that imagined an ambitious new grocery chain. The document was written like a news release, a common practice for ideas being weighed inside the company, with the title “Grocery Shopping for Everyone.”" A few months and $13 billion later Amazon was the proud owner of Whole Foods. Now, however, instead of Amazonifying an existing experience, they are considering "one built from the ground up that would change how people buy groceries."


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