‘Avocado Toast’ Is Now a Paint Color


Paint-as-a-service? Why not. With over 5,000 paint colors offered by leading traditional sellers Benjamin Moore and Sherwin-Williams, the only way to buy them being visiting a hardware store or big-box retailer, selecting from an color chips and then waiting while the paint is mixed by an employee, it's surprising that companies like Clare and Backdrop didn't emerge sooner.

Now you choose the paint online and have it shipped to your home. Say goodbye to testing paint on your walls, because now the samples are disposable peel-away stickers. Say goodbye, too, to choice overload, because Clare and Backdrop each offer a “curated” selection of about 50 colors.


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