What we mean when we talk about a ‘minimum viable product’


If our end goal was making a new kind of wedding cake, we might first test with a simple cupcake.

A minimum viable product is a term I find misused by many. It's not a term for first delivery or first phase - it's a vehicle to start the learning and figure out whether your digital product will be successful.

At Co-op Digital, an MVP is the first attempt to solve our users’ problems. I like this definition.


Want to receive more content like this in your inbox?