Design Better Ecommerce UX

blog.prototypr.io

Users visit your web-store and leave because they could’t find what they wanted. User should be able to navigate to the product they want, without issue. Look at usage data of your current site. What percentage of users interact with search, navigation and content. Then understand which of these methods leads to a sale. Maybe it's a mix. Once you understand user journeys (there will be more than one!), you can then improve each in turn.

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