Posting Instagram Sponsored Content Is the New Summer Job

Move over lemonade stands, the hot new trend for teens is sponcon, Taylor Lorenz reports:

With “jobs you need to do a lot of training,” says Lucy, a 13-year-old in Pennsylvania who asked to be referred to by a pseudonym. “Then you have to, like, physically go out and do the job for hours a day. Doing this, you can make one simple post, which doesn’t take a while. That single post can earn you, like, $50.” Last month, she started posting brand-sponsored Instagrams for her more than 8,000 followers. So far, she says, she’s earned a couple hundred dollars.


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