Washington Post Has Another Go At Single Articles


Also at the Post, their business tool Zeus is now proposing a single sign on platform to be shared across multiple publishers, to reduce friction and enable micropayment for articles. I am curious to see the business results. The customer value has always been too low for publishers as you get some cents per transaction and loose the opportunity to sell a longer term, high value subscription. But it is always good to retry old models after a few years.


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