Uber Eats rolls out confusing new fees — here’s what they mean

www.theverge.com

It makes sense that food delivery is big business both in the US and internationally - people are programmed to follow the path of least resistance and 3 clicks in an app + 45 minutes is pretty much as little resistance as you can ask for. The one thing that does cause some friction in the order flow is pricing. We as a society have a dynamic relationship with delivery fees, our willingness to pay changing based on how late it is and how many alcoholic beverages have been consumed. This week Uber Eats rolled out its new fees structure, and most people are confused about what the new fees mean.

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