Building Growth: Product, Process, and Team — Reforge

www.reforge.com

The term “Growth” has been slapped onto everything. Growth marketing, growth hacking, growth engineering, growth product, blah blah blah. It has created a ton of confusion and negative biases. Every week we get questions like, “What is the difference between product and growth team? Growth marketing vs. marketing? Isn't growth just a bunch of local optimization? WTF is growth?” The term has taken on so many different meanings that it ultimately creates more friction and obscures what we should really be focusing on. Whatever your opinion is towards the term, throw it away for a second. The term does not matter. The important thing is to realize that all those high-growth companies embraced what we talked about in the first post in this series - Growth wins. The game has changed.

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