Uber’s Secret Restaurant Empire


With great data, comes great responsibility. In Uber's case, they are trying to be responsible for feeding you. With all they know about food trends in various geographies thanks to their Uber Eats app, the company has built 1,600 virtual restaurants in 300 cities. These 'restaurants' only exist in the Uber Eats app and are built with data on customer desires and trends, no store front required. In a word: Brilliant.


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