Her Job Requires 7 Apps. She Works Retail.

www.nytimes.com

Retail is going through a radical transformation as it competes with the ecommerce experiences. Now, as retailers try and bring more technology into the stores, the role of a retail worker has changed as well.

This is the job of a retail clothing worker at the end of 2019: dashing back and forth between stockroom and fitting room and sales floor, online and in-store, juggling the hats of cashier and cheerleader and personal shopper and visual merchandiser and database manager.  As brick-and-mortar stores scramble to justify their continued existence, they’re trying to be all things to all customers, to blend instant gratification and infinite selection. And it falls upon the workers on the front lines to make it all happen.

As we enter 2020, the bifurcation between the haves and have nots of retail will further crystalize. Retailers that can take advantage of technology to create happier environments for their employees who will subsequently create better experiences for the customer will find themselves defying the retail apocalypse.

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