Google UX Designer David Hogue Shares How to Reverse Over-Complication in Product Design and How to Avoid It Altogether

"Once we add something to a product, it can be very hard to remove it. A few users of a little used feature are often given much more influence in deliberations and decisions, because their pain at losing something feels greater than the friction that every other user will feel by keeping that feature and complicating the product. A little friction and ambiguity added here and there feels like an acceptable trade-off to avoid the pain of removing something, but gradual increases in friction and ambiguity lead to an overall decline in the quality of the product. Each individual change seems tolerable, but together the experience deteriorates noticeably."


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